For Nike’s Creative Leadership Team Summit, Hybrid was asked to capture the high points of each session in a format that would be easy to share throughout the company internally. We created highlight videos with animated bumpers for each session, all housed in a secure web and iPad toolkit for easy reference after the summit.
As the world becomes interconnected, the ways we relate and learn about one another (and the rules about what we share) are changing.
This was the inspiration for TEDGlobal 2012: Radical Openness. Hybrid leveraged the idea of Pandora’s box, creating a guide balancing the vast potential, danger and uncertainty inherent in the exploration of these new frontiers of openness.
A visual play on the interlocking buildings, streets and grid that make San Francisco such a unique city, the dimensional Super7 3D logo is a tricky maze of one way streets (or lines) and unexplained dead ends and cut backs sitting just over the bay, relishing in it’s own home town pride.
Nike Snowboarding wanted to find an innovative way to display product information, as well as team riders, in a voice that would separate them from other companies. Using classic wood type as an homage to craft, Hybrid created dynamic displays, clearly placing Nike Snowboarding into a league of its own.
During the 2011 US Open, Nike wanted a pinnacle retail presentation for its displays at Niketown New York. Using unique materials and structures to tie the historically formal event with the grittier tennis retail campaign, Hybrid transformed the space into a one-of-a kind shopping experience.
In the grand tradition of 1950′s and 60′s sci-fi, horror and monster movies, Super7′s “Destroy All Kaiju” logotype is a throwback to times when a simple radioactive isotope was enough to generate an army of mutated monsters hell-bent on world destruction—which is exactly what the Destroy All Kaiju line of toys is meant to be.
Nike wanted an impactful way to bring the words of Jeff Johnson, Nike’s first employee, to life. Hybrid created a three-dimensional typographic installation that allowed you to read the statement in multiple phrases and pull new meaning each time you interact with the piece.
Letterhead and Logo design 11 is out now and features the Super7 crest
by Caleb on page 85. Way to go team!
The new book Idea+ology from Rockport features a 10 page interview
with Brian an Dora about both Hybrid Design and Super7, and how
the two entities work in compliment with each other.
The 2010 How International Design Awards selected the Super7
Monster Family logo for a Merit award in the Logotype category.
check it out on page 110.